[ new site coming soon ]
DESIGN AND DIRECTION
Darrin
Amellio
Curious creative, leader, mentor, design thinker and doer.
Hello. I'm Darrin, a NYC-based multidisciplinary designer, director & digital strategist. I currently lead design, direction and ux strategy, modernizing a century-old brand’s marketing and customer experiences across B2B and B2C touch-points.
This includes building a ground-up, scalable design system that defines the brand’s digital expression and user experience — helping make experiences even more accessible, intuitive, and indispensable. Process is a wonderful journey.
Recent projects
Reimagining retirement
A brand's digital experience that guides, educates and informs customers along their retirement journey.
Pattern Library - Marketing DS
An holistic approach to building a design system, grounded in use cases and user journeys.
Experiences across B2C and B2B
Transforming a telecommunications brand into a technology and entertainment company.